Match Tournament 2018

Humanising Data for an Age Friendly World


Hosted and delivered by Match Studio, the tournament saw interdisciplinary teams of students led by an academic work with a community organisation or government agency and representatives from an associated policy agency to identify issues related to the development and sustainability of inclusive and age-friendly communities. 

The 12 week project outcome was played out at a final pitch event as part of the 2018 Adelaide Festival of Ideas in a fast-paced afternoon packed full of ideas about how local governments and communities can think differently about ageing. The winning team has been funded to travel to Copenhagen during the mid-term break in September 2018 to meet with participants of a sister challenge as well as visit other organisations and institutions related to their collective efforts.

Match Tournament is a collaboration between the School of Creative Industries and Match Studio in the School of Art Architecture and Design and co-funded by the Erasmus+ Programme of the European Union, and UniSA’s Division of Education, Arts & Social Sciences.

Erasmus+ Logo

The Winning Project

Team Name: "People Powered Planning"

Project Name: Human Kind 

Anna Moffat (Academic team leader)
Phan Nguyen Mai Chi- Masters of Business Management
Matthew Schefe – Bachelor of Human Movement
Bianca Connelly- Bachelor of Social Science
Kelly Carpenter – Bachelor of Product Design (Industrial)

Human Kind

People Powered Planning believe that enterprise and change should be delivered for the people, by the people. Underpinning their pitch is an understanding that it is possible for everyone to benefit from awareness and reform- from individuals, to businesses, to entire communities.

The project proposed by "People Powered Planning", titled "Human Kind", involves the development of toolboxes that can be provided to businesses and service providers that interact with Australian residents of various ages. The toolboxes contain stickers and advertising materials that can be used to alert the public to the participation of a business or service provider in the "Human Kind" initiative. They also contain practical tools that can be used by participant organisations to promote the inclusivity of their services, such as a measuring tape showing the width required for a wheelchair walker and pram. Accompanying these tools are reader friendly guides that clearly advice participants about how they can make their enterprise environment accessible, approachable and welcoming. These materials are supported by information packages sent to residents and available online.

The overall goal of "Human Kind" is not just to make spaces more accessible, but to promote rich social interactions between members of the same community. It is important that we don't just talk to and share time with strangers during standalone community events, but during our everyday activities, which is what the toolboxes and information kits developed by "People Powered Planning's" toolboxes will help to promote.

The winning team, "People Powered Planning"

Highly Commended

Project Name: The Suggestion Box

Team Name: The Data Detectives

David Kroll (Academic team leader)
Susan Njuguna- Masters of Social Work
Luke Bagnara- Bachelor of Social Work
Callum Ward- Bachelor of Arts
Andrew Lymn- Penning Masters of Architecture

The Suggestion Box

The Suggestion Box is about involving people of all ages into the process of actively shaping age friendly communities. It is a physical and digital platform that helps to create a stronger dialogue between residents and local governments. It is less about collecting data, and more about connecting data with people.
The Suggestion Box is a flexible module, erected where councils are seeking feedback it allows people to connect with their local government. Furthermore, it reflects the communities' wants and needs by accommodating and responding physically to different scales of community. From an intimate mid-week knitting club to an open space for a Sunday market.
The Suggestion Box is about changing the relationship between decision-makers, and the people they are representing.


Project Name: Ikigai

Team Name: Ikigai

Kim Burley (Academic team leader)
Rebecca-Louise Taylor- Bachelor of Media Arts
Tania Passmore- Bachelor of Teaching
Elaine Maina – Bachelor of Interior Architecture


Ikigai is an interdisciplinary team of co-designers who believe that the source of value and meaning in each and every life course is found through the intersection of connected and enjoyable intentions – passion, mission, profession and vocation.  They advocate that the key to active ageing is through connected, meaningful, enjoyable activities. The team’s strategy tackles the issues of social isolation and healthy ageing and connects main stakeholders through deliberate, targeted approaches including an awareness-raising campaign, gamification using a booklet and an app, and most importantly... building sustainable relationships through co-design and citizen empowerment.

The Ikigai team wants to start with the Adelaide City Council, to ensure their messages and dialogue with all co-designers are nuanced and specific to demographic characteristics and psychographic requirements.  Once tested through implementation locally, they believe their strategy is then replicable on a global scale – activated and effective locally but enabled for design-thinking globally.


  • Copenhagen


  • Winning Team

    Match Tournament winning team, "People Powered Planning"

  • EU Flag

  • Data Detectives

    Highly Commended Winners 'The Data Detectives'

  • Urban Kitchen

    Team 'Urban Kitchen' at the Match Tournament workshop

  • Tash Howard

    Tash Howard presenting at the Match Tournament Workshop

  • Workshop Sign

    Match Tournament Workshop

  • Travelling Food Show

    Match Tournament team 'The Travelling Food Show'

  • Data Detectives at Workshop

    The Data Detectives brainstorming at the Match Tournament Workshop

  • Allan O'Connor

    Allan O'Connor presenting at the Match Tournament Workshop

  • The Suggestion Box

    The Suggestion Box by the Data Detectives

  • The Suggestion Box

    The Suggestion Box by the Data Detectives